DVS launches new identity program
To better reflect its evolving capabilities, Grand Rapids marketing communications company, DVS has unveiled a new visual identity. The new look, based around an icon-driven logo system, has been introduced on the company's websites, as well as on business cards, and other collateral material.
Each DVS business group: DVS Custom, DVS Creative, and DVS Interact, has an icon reflecting its core business, and a distinct, but complementary, color scheme. DVS, the parent entity, based its icon on a globe in a thought bubble, reflecting the company’s historical globe logo as well as the company’s new emphasis on global marketing communication solutions.
DVS has grown over the years, adding new capabilities and new markets, CEO and founder Paul La Vigne explained, and we wanted our visual identity to reflect the new DVS. We are a dynamic, growing company, and were excited to have a dynamic identity to represent that.
The identity program was designed in-house.
DVS is an integrated marketing communications company based in Grand Rapids, Michigan. The company and its business groups produce video, interactive, and brand promotional solutions for corporations throughout the Midwest.