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Video Roundup #1: Making a Splash

Video Roundup #1: Making a Splash

Most pharmaceutical brand or product videos tend to fall on the ‘safe’ side.  This could be for a number of reasons: appealing to the broadest possible audience, leaving enough time to rattle through a few dozen side effects without any pesky visuals getting in the...
A Lesson in Color System

A Lesson in Color System

If you’ve ever worked with a designer or a printer, chances are you heard the term “CMYK”. Chances are you also nodded and smiled with no idea what they were talking about. Well, I’m here to tell you about CMYK, RGB, and Pantone, and what makes these color systems so...
5 Brand Marketing Uses for 360-Degree Video

5 Brand Marketing Uses for 360-Degree Video

5 brand marketing uses for 360-degree video and why 360-video will increase your brand exposure for less cost. If that sentence speaks to you, read on. As professional marketers we continually look for new ways to deliver our messages that get results. At this time...