Do I Really Need a Sitemap? When creating a website, a sitemap is often one of the first steps in the process. Although on its surface it might seem like a simple org chart, it is key to starting a website off on the right foot. It has many other benefits as well like...
How to Select the Right Images, Illustrations, & Videos for Your Brand Choosing visuals for websites, advertisements, social media, print material, and more all factor into how your brand is perceived by the public. This is known as a Brand Image. The science...
Simplified or Stylized: What Email Marketing Templates Work Best? As a marketing tactic, email is extraordinarily versatile. It can be used by any brand, in any industry, to reach and engage any audience. From the smallest business to the largest corporation, email...
Are Homepages Still Important? Long thought of as the digital front door to your website, the importance of the homepage has changed over the years. Traditionally seen as the most important area of your site, the homepage usually receives the most time spent on...
The Intersection of SEO & UX: Using UX to Enhance Your SEO In the quest to drive traffic, awareness, and ultimately sales, SEO is a huge factor for a majority of companies. We aim for high placements in search results, long page interaction times, the ever...
Fidelity & Prototyping Almost everything made today goes through some form of a prototype and fidelity process. To put it simply, a prototype is the intent of design and fidelity can be thought of as the resolution of that intent. Vehicles, food, art, toys,...
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