Here’s What You Should Know Before Hiring a Digital Advertising Agency 2019 was a big year for digital advertising. It was the first year businesses in the U.S. spent more on digital ads than they spent on traditional advertising like TV, print, and radio. Digital ad...
May I Speak to a Human Now, Please? (A Social Media Engagement Story) If a year (and counting) of social distancing has shown us anything, it’s that people crave connection with other people. Staying home and remaining physically distanced drove many people online to...
Script-to-Screen & Everything In-Between Video content is (still) king. Not only are more and more people watching videos online, but many (72%) would prefer to watch a video about a product or service rather than read about it. YouTube is used by 81% of U.S....
How to Select the Right Images, Illustrations, & Videos for Your Brand Choosing visuals for websites, advertisements, social media, print material, and more all factor into how your brand is perceived by the public. This is known as a Brand Image. The science...
Simplified or Stylized: What Email Marketing Templates Work Best? As a marketing tactic, email is extraordinarily versatile. It can be used by any brand, in any industry, to reach and engage any audience. From the smallest business to the largest corporation, email...
Yes, You Should Hire a Marketing Agency But of course you expect me to say you should hire an agency because I work for one, right? That’s fair. However, I’ve always been pro-agency even when I worked on the corporate side. Marketing agencies are meant to complement...
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