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The Show Must Go On

The Show Must Go On

The Show Must Go On How to reach audiences when your event is cancelled With conferences and events being cancelled or postponed, many are left scrambling with what to do next. Conferences and events are often critical components to an organization’s marketing...
Brand Recognition And The Science Of “Cool”

Brand Recognition And The Science Of “Cool”

Brand Recognition And The Science Of “Cool” Brand recognition and perception is a key part of building your brand story. How your audience perceives you is just as important as voice, logo, or typefaces. Ideally, you define yourself and strategically position your...
#Ad – The Reality of Influencer Marketing

#Ad – The Reality of Influencer Marketing

#Ad – The Reality of Influencer Marketing Although the concept of “influencers” dates back to the early 1900s, the term has only recently become a full-time profession and viable marketing solution. Influencers are key industry leaders who are paid to promote...
Best B2B Trade Shows in Grand Rapids, MI

Best B2B Trade Shows in Grand Rapids, MI

Best B2B Trade Shows in Grand Rapids, MI Trade shows are an excellent opportunity for businesses in any industry to gather under one roof to display products and services and connect with their audience. These shows can also be referred to as an expo or an exhibition,...
Video Content Is King In 2019

Video Content Is King In 2019

Chances are you’ve probably seen a video in the last 24 hours, and you’re going to see another one by the end of the day. According to Cisco’s VNI report, video will account for over 82% of internet interactions by 2021. This is important for business because people...

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