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Brand Recognition And The Science Of “Cool”

Brand Recognition And The Science Of “Cool”

Brand Recognition And The Science Of “Cool” Brand recognition and perception is a key part of building your brand story. How your audience perceives you is just as important as voice, logo, or typefaces. Ideally, you define yourself and strategically position your...
#Ad – The Reality of Influencer Marketing

#Ad – The Reality of Influencer Marketing

#Ad – The Reality of Influencer Marketing Although the concept of “influencers” dates back to the early 1900s, the term has only recently become a full-time profession and viable marketing solution. Influencers are key industry leaders who are paid to promote...
Best B2B Trade Shows in Grand Rapids, MI

Best B2B Trade Shows in Grand Rapids, MI

Best B2B Trade Shows in Grand Rapids, MI Trade shows are an excellent opportunity for businesses in any industry to gather under one roof to display products and services and connect with their audience. These shows can also be referred to as an expo or an exhibition,...
Video Content Is King In 2019

Video Content Is King In 2019

Chances are you’ve probably seen a video in the last 24 hours, and you’re going to see another one by the end of the day. According to Cisco’s VNI report, video will account for over 82% of internet interactions by 2021. This is important for business because people...
Recommended Plugins For Optimizing WordPress

Recommended Plugins For Optimizing WordPress

There are plenty of reasons why WordPress plugins are a necessity. Additionally, there are plenty of ways they can help with the look and functionality of your site.  With over 50,000 plugins to choose from, it can be hard to select the best plugins for your website....