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Fidelity & Prototyping

Fidelity & Prototyping

Fidelity & Prototyping Almost everything made today goes through some form of a prototype and fidelity process. To put it simply, a prototype is the intent of design and fidelity can be thought of as the resolution of that intent. Vehicles, food, art, toys,...
Video Content Is King

Video Content Is King

Video Content Is King Chances are, you’ve seen a video in the last 24 hours, and you’re going to see another one by the end of the day. According to Cisco’s Annual Internet Report, video will account for over 82% of internet interactions by 2022. Video has become an...
#Ad – The Reality of Influencer Marketing

#Ad – The Reality of Influencer Marketing

#Ad – The Reality of Influencer Marketing Although the concept of “influencers” dates back to the early 1900s, the term has only recently become a full-time profession and viable marketing option. Influencers are key industry leaders who are paid to promote...

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