Set Free Ministries
Initially the proposal was for three separate identities with similar tone that related to each other, but after getting to know the organization a bit better we focused on one concept that was simple and less focused on the literal functions of each division.
In applications the branding has a clean, open feel. Using lots of white-space and bold blocks of color makes for a very honest and open feeling. Imagery is clear and focus’ on real people as opposed to staged or stock photography.