DVS

Whiteboard Instruction Video – X-Rite

One of the biggest challenges for any company is to illustrate what drives their business, and illuminate where their passion truly lies. X-Rite, an industry leader in color management solutions, approached us with this very problem. Like any other problem, to find a solution we started by listening to our client, identifying their pain points and goals. That conversation leads us to our solution; an animated whiteboard video to highlight their Performance Enablement Index process.

X-Rite needed to easily communicate their passion for turning inspiration into production. To do so, we used our video animation skills to highlight X-Rite’s Performance Enablement Index process with an animated whiteboard video. The video documents the key questions of quality and training that make up the index. It even explains the multiple steps for their fundamental DBS tools, which tracks a series of global metrics to further improve upon the index. Ultimately, the video utilizes a simple communication tactic to promote their work to advance the creation, communication, and delivery of color & appearance.

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