Website Refresh – Goodwill Grand Rapids
As Goodwill’s trusted hosting partner, we noticed their old, desktop-focused site would greatly benefit from a revamp into a content-rich, more mobile-friendly experience. We recommended a redesign that creates a responsive user experience that gave Goodwill control of their content. Our redeveloped site is simple to use and update, which allows Goodwill to keep simple design and content edits internal. It also features an easy-to-use location tool so users can locate all stores in West Michigan.
In addition to building out their WordPress-powered website, we also manage the Goodwill SMS campaign. This text-message based system sends subscribers coupon codes that can be reimbursed at their preferred store locations. This incentive-based strategy maintains a consistent base of users that Goodwill can then send other updates to in order to help drive traffic to standalone stores.