Live Events Rebrand – Corporate Live
It was important for Corporate Live to have a new logo that was more flexible, legible, and bold than their previous mark. Our process, as with all logo development projects, started with pages and pages of pencil sketches. Once a few solid directions began to materialize, we rendered them digitally and continued iterating. The concepts revolved around simplified, geometric representations of sound and light waves, with a heavy emphasis on the large, sans-serif, capital “C”.