Your brand is the story that your audience writes – make it a good one.
What is a Brand?
A brand is a user-perceived personality that they associate with a company or organization. This personality portrays their view of an organization’s quality, value, trustworthiness, style, and more. Keep in mind that branding is much more than a logo or color palette. It is the reason that compels your audience to seek out your products or services because they feel that they will ultimately improve their lives.
Significance of a Brand
Today, first impressions happen more than ever—and they don’t last a lifetime. Information is being shared at such a high speed that it is impossible for users to retain every bit of material. To leave an impression something special must spark between a brand and its audience, which is why brand development is crucial.
The Most Important Rule for Any Brand
At DVS, we believe that every brand must have a voice. A voice that flows through every piece of an organization, projecting your “why”; why your services or products improve the lives of your customers.
A few of the most recognizable brands in the world are:
What makes each of these brands significant is that they clearly project their why to their audience. They’ve had a clear visual brand and voice for years, to the point where their brand assets are now iconic. Their names, logos, and taglines are so recognizable that no explanation is needed to depict their brand values.
Of course, to achieve such a prestigious level is a long process, but with the right development, design, and strategy your brand can grow to do the same.
At DVS we understand the significance of branding, especially from a digital marketing point of view. When we begin to develop or improve a brand, we start by listening.
We ask questions like:
- Who is your audience?
- Why did you start your business?
- Why does your product or service improve the lives of your audience?
- What are your goals?
- Who is your competition, and why are you the better choice?
- What are your unique selling points?
Research & Inspiration
Now that we have a clear understanding of your target audience, goals, and desired brand identity—we research! We take a deep look at your audience, developing and identifying personas that we think are the best for your company. We also review your competition, analyzing previous styles and tactics throughout your industry, ensuring your brand identity is unique to your organization.
The DVS Brand Process
Now that we have had our discovery session and done our research, we use that information to design your brand.
1 Define Your Brand
Define yourself before the market does it for you. Identify your target markets and define your unique value proposition. Focus on what you do best. Plant your flag.
2 Create a Strategy
This formalized document defines who you are, your target market, how you’re different, and your personality, helping you build an understanding and support internally and with shareholders.
3 Create a Strong Visual Brand
Logos, photo libraries, typefaces, and other graphics from the visual language of your brand.
4 Establish Your Voice
This is the personality and character that infuses other parts of your brand, portraying your why.
5 Be Consistent
The key to a strong brand is consistency. It ensures effective execution of your strategy, builds trust with your audience, and creates equity in your brand over time.
Let’s Get Started!
If you are looking to develop or improve your brand identity, partner with DVS. With our process, knowledge, and experience, we will design your brand to grow throughout your audience and industry, leaving a lasting impression with personality and voice that connects you to your audience.